How personal taste, experience, and authenticity matter more than price tags and prestige when choosing tequila.
From bars to dinner tables and beyond, tequila, like any great spirit, is often the subject of much heated debate. Which brand is best? Is extra añejo really worth the price tag? Should it be sipped or mixed? Why does every celebrity have their own tequila brand these days?
While aficionados and critics weigh in with ratings and prestige, the real answer is actually so much simpler: the best tequila is the one that resonates with you.
For too long, “the best” has been defined by entirely arbitrary standards—price tags, awards no one has ever heard of, aged labels and even slick branding—but what if we rethink that definition? What if the best tequila isn’t the one that sits in an ornate bottle on the top shelf of every bar but rather the one that brings you sheer joy with each sip?
Taste is Personal: Find What Speaks to You
Bear in mind, the universal truth that no two palates are the same. Some people prefer the bright, herbal crispness of a well-made blanco, while others are drawn to the rich, caramel depth of an añejo.
Some could care less about the taste and just want the clout that comes with the fancy bottle and cool branding. The beauty of tequila lies in its flexibility and range—its ability to meet you wherever your taste preferences lie.
Much like music, food, or art, tequila is an experience shaped by individual predilection. You wouldn’t let a magazine quiz tell you which song should be your favorite—so why let someone else dictate your tequila choice?
The best way to determine quality isn’t through awards or expert rankings but through your own personal journey. Sip, taste, explore. Rinse and repeat until you figure it out. It’s truly that easy.
Prestige vs. Quality: What Really Matters?
Prestige and even polished branding is often mistaken for quality, but the two don’t always align. A bottle aged for years in an expensive barrel may carry a higher price tag, but that doesn’t necessarily make it superior on the palate.
The tequila world is filled with small-batch, lesser-known labels that can rival or even surpass the giants in both craftsmanship, taste, flavor and character. Sure, awards and accolades serve as helpful guides in this saturated market, but they often don’t tell the full story.
The most celebrated bottles simply may not align with your tastes, and there is absolutely nothing wrong with that. True appreciation of tequila goes far beyond the labels—it’s about understanding the technique, the agave, the craft, but most importantly, how it connects with you.
From First Sips to Lasting Memories
Tequila is an experience. Take a second and think of the moments that define your connection to this drink: maybe it’s that slow sip after a long day, a celebratory pour among friends, or even the first taste from a cool bottle you took a chance on, that becomes a new favorite.
The environment, the company, and the intention behind the drink shape the experience as much as the liquid itself. Our humble opinion is that there is no universal “best” because every sip carries its own meaning, regardless of the brand.
The tequila you toast with at your daughter’s wedding, the one you share with hotel strangers at a beachside bar, the one you bring home from a spectacular trip—all of these carry a significance that goes beyond ratings and marketing.
Dos Caras: A Spirit That Evolves With You
At its core, tequila is a spirit of transformation—it evolves from raw agave to distilled excellence, adapting to how each of us chooses to enjoy it. We’ll be the first to admit we’re biased when it comes to Dos Caras (hey, if we can’t love our own creation, who will?), but hear us out: we embrace the same duality that makes tequila so versatile, honoring tradition while making space for personal interpretation.
We’re not saying Dos Caras is the only tequila worth drinking—just that we’d love for you to discover what we’ve crafted for yourself. Our guess? You’ll find it’s a spirit you can mold to your mood, whether you’re a neat-sipper, a cocktail dabbler, or someone who just appreciates a story in a glass.
So, what’s the “best” tequila? It’s definitely the one that fits your moment, your palate, and your story. If Dos Caras happens to check those boxes, we won’t pretend we’re not thrilled. But if you land somewhere else, we raise our glass to you anyway—life’s too short to sip someone else’s idea of perfection.
We just hope you’ll give us a chance. After all, meeting you where you are—seasoned connoisseur or curious newbie—is exactly why we exist.
So here’s to the journey, the experience, and Dos Caras. It’s a tequila that’s happy to be yours—if you’ll have it.
¡Salud!