Explore how artisanal craftsmanship, global curiosity, and authentic heritage have fueled tequila’s meteoric rise. From sleek rooftop bars that adorn concrete jungles to the humble yet cherished neighborhood watering hole, tequila’s star is on the rise—and it’s not just about the endless celebrity endorsements or flashy marketing.  Sure, A-listers may have sparked curiosity, but

How personal taste, experience, and authenticity matter more than price tags and prestige when choosing tequila. From bars to dinner tables and beyond, tequila, like any great spirit, is often the subject of much heated debate. Which brand is best? Is extra añejo really worth the price tag? Should it be sipped or mixed?

From agave’s natural benefits to mindful sipping, here’s why tequila is redefining what it means to drink smart. We typically distinguish between indulgence and mindfulness when enjoying a drink. We want to have a good time and feel good about our choices. That’s where tequila is a standout option.  Beyond being a party staple